TOWIE's glamourous pups have been furjazzled! What do you think? Cute or cruel?

You might have clocked Lucy Mecklenburgh's fluorescent pup Lola on TOWIE - let's face it though, if you did clap eyes on a shocking Pink pooch, you're hardly going miss it.

Well, it turns out the dog groomer behind it has dyed a whole bunch of dogs from the fine county of Essex. This includes the four-legged friends of Jessica Wright, giving her dog Bella  the "Queen of Reem" furjazzle and "rock n' roll blue" on Bobby Cole Norris' dog Beau.

Don't worry though, Lucy Mecklenburgh confirmed today that the dye doesn't hurt their furry friends and it isn't permanent.

Daniela Forshaw who is behind the designs is a fully trained dog groomer, and you can check out some more of her colourful canines below: