Will.i.am did a naughty with his wrist on The Voice

Oh will.i.am he can be a silly sausage sometimes can’t he? This week he’s in big troubs for doing some not-so-cool stuff on our telly boxes.

The tiny tusked bundle of weirdness performed one of his classic mind-blowing stunts (we still cant forgive or forget last year when he a creative fart in form of live action graffiti) on the final of the voice.
 Holding up his wrist watch to his face he attempted to phone his bezzie Chezza Cole for a chat. Sadly Will’s weird pebble watch thing wasn’t really up to the task and the crackly muffled sound of someone that may or may not have been Cheryl cut out live on telly. Awks.

Unfortunately for William, this PR disaster has proven to be twofold as the BBC are reportedly now on his case for plugging his products without telling them that was the plan.

He’s so into tech he’s thrown fistfuls of his money at various tech projects including one called (brace yourself) i.am+ foto.sosho, a £200 clip on camera case for your phone didn’t exactly fly off the shelves.
Product placement isn’t really a thing that’s done on the BEE BEE SEE, so we’re looking forward to seeing how this one plays out.